Stylitics - Your interactive fashion closet

The beauty and efficiency of the online shop has attracted many girls and fashionistas to purchase stylish pieces over the virtual realm. Delivered straight to your doorstep by just one click of a button, e-commerce is definitely a growing market. Even though some people are still skeptical to the issue to not being able to “try it on”, more and more are likening to the idea as many see the perks of not having to spend time getting out of the house. The rise in e-commerce over the years have enabled places like ASOS and Net-a-porter to become top in their game, however even though online shopping is growing immensely, they still lack the personal touch that some are fond of in retail environments.

Founded in New York City by Rohan Deuskar and Zach Davis, Stylitics is definitely a move forward in providing that “homey” online atmosphere but with a stylish twist . It is a behavioural data and analytics company using fashion technology at its best to allow users to plan and store their outfits whilst simultaneously interacting with fashion labels.

Accessible anywhere and anytime, users are able to log in, document and prepare what they wear according to their own personal preferences with weather reports, styling tips, calender and trend alerts on the side.

The “Closet” allows you to add pieces and track outfits in a timeline manner.

Stylitics even has a function where users are permitted to view the types of clothing they own from a particular brand. Social media is incorporated here as live tweets are published instantaneously to the users personal profile.

100,000 Panasonic LEDs set alight in Tokyo River

The 2012 Tokyo Hotaru Arts Festival is an annual event where lights are set off in the Sumida 隅田川 River to imitate fireflies (hotaru). On May 6th, the electronic corporation Panasonic took this opportunity to display a symphony of lights by placing 100,000 water resistant LEDs in the river. Recyclable and reusable, they were also 100% rechargeable by solar energy and simply flashed on when the sensor hit the water. The installation illuminated Tokyo and gave a spectacular performance throughout the city, as citizens flocked to see their once typical river glow bright before their eyes. The LEDs were then picked up downriver in a net once the event ended to prevent any adverse environmental consequences. 

The glistening shimmers churned out these amazing long exposure shots (below) by 35 year old Japanese photographer  Tsuneaki Hiramatsu. 

The Japanese flip bottlecap

How many times have you dropped and watched your bottle cap aimlessly roll away while trying to have a drink of water? The creative minds of the Japanese have come up with a bottlecap that flips out. How simple is that! The mineral water brand From Aqua in the Tanigawa Moutains have adopted a cap that won’t fall off even after being twisted open. However for those who still find it annoying to have a cap on while sipping, it can be disconnected by a simple turn and pull motion.

Pinterest + Instagram = Pinstagram

It’s no secret that Pinterest has gathered immense popularity. The growing attraction to being able to “pin” your favorite pictures to an online scrapbook has it perks, apparently more so to women than men. Highly visual and organized, the virtual online social sharing platform has been a must-have tool for social media and web-fanatics.

Personally I have been addicted to Instagram. It is extremely easy to use and allows users to share their day to day musings and travels. A picture is always worth a thousand words.

I have wondered before why users could not view Instagram photos online considering not everyone has a Smartphone. I’m glad that Pinstagram has finally come into picture. Launched earlier this week, the ingenious collaboration created by entrepreneurs Brandon Leonardo and Pek Pongpaet has garnered much attention being that it is pretty much an exact replica of Pinterest except for its leathery brown background instead of the usual white. Users are able to view their images similar to how it is on the mobile app, but laid out in the Pinterest grid format.